BNJMS© — Digital product development

Project details

Client

KPN / N=5

Service

Technical concept, UX & app development

Brief

Our challenge was to reduce smartphone-related accidents among kids riding their bicycle. To keep kids’ smartphones from distracting them while they ride their bicycle, we made the distractions completely disappear. We enhanced the KPN cellular network, enabling it to temporarily block all data- and voice communication to a smartphone, and developed a bicycle lock - the Safe Lock - that acts as a binary switch.

Solution

When the lock is open, all data- and voice communication to and from the child’s smartphone is temporarily blocked. Close the lock, and kids can freely use their smartphone again.

With the Safe Lock, KPN has become the first telecom provider in the world to increase the traffic safety of its youngest users by temporarily blocking their cellular network.

Launch

The first Safe Lock was released in June 2017. Its introduction was widely reported by both national and international press, including The New York Times, The Washington Post and The Verge, and reached over 180 million people worldwide.

On bike, no phone.
The smart bike lock that
blocks cellular data while
riding your bicycle.

On bike, no phone.
The smart bike lock that
blocks cellular data while
riding your bicycle.

On bike, no phone.
The smart bike lock that
blocks cellular data while
riding your bicycle.

On bike, no phone.
The smart bike lock that
blocks cellular data while
riding your bicycle.

When the lock is open, all data- and voice communication to and from the child’s smartphone is temporarily blocked. Close the lock, and kids can freely use their smartphone again.

When the lock is open, all data- and voice communication to and from the child’s smartphone is temporarily blocked. Close the lock, and kids can freely use their smartphone again.

When the lock is open, all data- and voice communication to and from the child’s smartphone is temporarily blocked. Close the lock, and kids can freely use their smartphone again.

The first Safe Lock was released in June 2017. Its introduction was widely reported by both national and international press, including The New York Times, The Washington Post and The Verge, and reached over 180 million people worldwide.

The first Safe Lock was released in June 2017. Its introduction was widely reported by both national and international press, including The New York Times, The Washington Post and The Verge, and reached over 180 million people worldwide.

The first Safe Lock was released in June 2017. Its introduction was widely reported by both national and international press, including The New York Times, The Washington Post and The Verge, and reached over 180 million people worldwide.

Awards, featured, publications
& other cool stuff.

Awards, featured, publications & other
cool stuff.

Awards, featured, publications
& other cool stuff.

On bike, no phone.The smart bike lock thatblocks cellular data while riding your bicycle.

On bike, no phone.The smart bike lock thatblocks cellular data while riding your bicycle.

On bike, no phone.The smart bike lock thatblocks cellular data while riding your bicycle.

On bike, no phone.The smart bike lock thatblocks cellular data while riding your bicycle.

When the lock is open, all data- and voice communication to and from the child’s smartphone is temporarily blocked. Close the lock, and kids can freely use their smartphone again.

When the lock is open, all data- and voice communication to and from the child’s smartphone is temporarily blocked. Close the lock, and kids can freely use their smartphone again.

When the lock is open, all data- and voice communication to and from the child’s smartphone is temporarily blocked. Close the lock, and kids can freely use their smartphone again.

The first Safe Lock was released in June 2017. Its introduction was widely reported by both national and international press, including The New York Times, The Washington Post and The Verge, and reached over 180 million people worldwide.

The first Safe Lock was released in June 2017. Its introduction was widely reported by both national and international press, including The New York Times, The Washington Post and The Verge, and reached over 180 million people worldwide.

The first Safe Lock was released in June 2017. Its introduction was widely reported by both national and international press, including The New York Times, The Washington Post and The Verge, and reached over 180 million people worldwide.

Awards, featured, publications& other cool stuff.

Awards, featured, publications & other cool stuff.

Awards, featured, publications& other cool stuff.

On bike, no phone.
The smart bike lock that
blocks cellular data while
riding your bicycle.

On bike, no phone.
The smart bike lock that
blocks cellular data while
riding your bicycle.

On bike, no phone.
The smart bike lock that
blocks cellular data while
riding your bicycle.

On bike, no phone.
The smart bike lock that
blocks cellular data while
riding your bicycle.

Awards, featured, publications
& other cool stuff.

Awards, featured, publications & other
cool stuff.

Awards, featured, publications
& other cool stuff.